As Deepavali sales see a lull, Riddhi Siddhi Fashions offer designs over discounts

Despite demand and supply growing firmly in the market, a grey cloud looms over sales this year in the form of online stores and other factors, worrying textile sellers.

Hyderabad: 'Tis the shopping season for the denizens as Deepavali is merely 10 days away, and discounts start pouring in. Textile outlets in the city are aiming to sell at the maximum optimum level and are stocking their stores with festive collections. Despite demand and supply growing firmly in the market, a grey cloud looms over sales this year in the form of online stores and other factors, worrying textile sellers.

Shoppers’ favourite Hyderabad was busy and packed on Sunday afternoon. “This year’s sales are comparatively better than last year’s. Instead of discounts, we have directly priced the products at a lower rate for the customers. They look for new designs and choices over discounts,” said Shirin Kumar jain, store Owner of Super Riddhi Siddhi Fashions.